Archive for May, 2009


Whenever anyone talks about travel to Dubai they get the most amazing reaction from people who have read and heard about the city but haven’t had an opportunity to go there. Dubai is such a spectacular city; truly a gem in the Middle East, and most people would love to see it, but, unfortunately, most will never get the chance.

Dubai, UAE is not just for the rich and famous! Citizens of North America, Europe and many other countries flock there to experience this wonderful city. Many of them live there and love the city that is beautiful, shiny and new.

Air fare to Dubai is much less expensive than one would imagine and, as far as accommodation goes, the Sheraton Dubai Creek Hotel, offers DMSRetail workshop participants an unheard of rate of US$105.00 (+tax) for a Single Classic Room, City View. Upgrades to Creek View and Tower rooms are also available at preferred rates. Don’t be fooled by the word ‘Creek’. Dubai Creek is a major waterway and the view of it is lovely. And the yachts on Dubai Creek…Wow!

And you will not believe the Duty Free shop, or the terminal, when you land at Dubai International Airport. It’s bigger and does more business than any other Duty Free Shop in the world and it has great prices. That’s what Dubai is all about – the biggest and the best of everything.

Oh, and have you heard about the Mall of the Emirates? It’s a short drive from the Sheraton Dubai Creek Hotel. That’s the mall that includes an indoor ski hill – no kidding! You must see it! Recently another mall – the brand new Dubai Mall, heralded as the largest of course – was opened and it is spectacular. Want Luxury Brands? Shop Dubai!

The Gold Souk, which is like a large outdoor mall with many shops that sell beautiful jewelry in 18 to 24 karat gold for excellent prices, is just a short cab ride away. No need to worry when you shop for gold in Dubai. The gold merchants are very strictly regulated and you can be confident with your purchases from those shops.

DMSRetail consultants and staff have travelled to Dubai several times and we would really like you to join us next time. Right now you can take advantage of the opportunity of a lifetime – see Dubai while engaging in professional development activities; learning, gaining new insights, networking and generally mingling with other retail professionals and consultants at the same time. You’ll enjoy great food, excellent service in a wonderful hotel, great company and very relevant business discussions. It’s a huge win/win for you and for your organization.

The Retail Management Workshop, for Senior Retail Managers, is being presented in Dubai, UAE July 14-15-16, 2009. The Early Bird discount and the Early Bird Group discount expire on May 31, 2009. Please act quickly as our Dubai sessions are very popular and this one is filling up quickly. You can see our brochure here:

Please let me know if you would like me to reserve your seat(s) for this event. I’ll be pleased to offer priority processing for you. Or, for more about rates or general information, send an email to .

The DMSRetail Team looks forward to meeting you in Dubai this July!!

Best Regards,
Josephine Hill,
Event Coordinator

P.S. I forgot to mention the amazing beach ! Retail professional development is not a luxury, but it will feel like it in Dubai. Contact us now to register or you may miss the opportunity of a lifetime.


The Retail Training Equation

Economic times are cyclical. At present, the cycle is in a down phase and needs to recover as quickly as possible. During such times, it is people who will make the difference in your business. It is most often the people who have been trained appropriately that rise to meet and overcome these challenges. Industry specific training not only enables businesses to achieve fiscal prosperity; training of this nature will enable a person to think. Thinking critically and strategically and being adaptable to various business situations is where successes will be found in times such as these.

When a company employs staff members to interact with and sell to customers, would it not behoove that company to acquire, support and train those staff to be the very best in the industry? One of the most charismatic and captivating senior consultants with DMSRetail has always followed this philosophy when hiring, training and developing sales staff: hire the best, train them to be better, pay them more, expect more and get more. This works, regardless of the particular industry, geographic location or market sector.

Thinking about the importance of training and education in any industry, consider the following equation. If one were to apply a proportional weight to each component, what would your organization allocate to “Top-to-Bottom Training”?

Vision + Determination/Motivation to Succeed + Top-to-Bottom Training = Successful/Profitable Company

Of course, this is a dramatically simplified equation, which does not assume many of the intricate business challenges that are ever present, but it does capture the essence of achievement. Broken down slightly further and simplified to another level, the equation might be read as:

The Goal + Drive to Achieve that Goal + Capable Personnel to Implement the Action Plan = $$$$$

Remove any one element of the equation and the entire formula becomes void. How can a capable team of individuals with vast amounts of motivation achieve anything if they have no idea what it is they are to achieve (The Goal)? Similarly, what use is a spectacular goal and plan, if there is a deficit of trained, capable personnel to make it happen?

The truth about training is simple: trained personnel are absolutely critical to the survival and longevity of any retail operation.

Investing in training for the people that ‘make it happen’, so to speak, is absolutely invaluable. The “Vision” can be conjured by the executives. The “Determination/Motivation” can be aroused and fuelled by company leaders as well. The “Capable Personnel” need to be trained by experts with a passion for retail and a wealth of relevant experience.

One of the greatest success coaches of all time, Anthony Robbins, coined the acronym CANI; Consistent and Never-ending Improvement. This should apply to every area of your retail operation. The executives need to find ways to develop further their capacity for strategic, long term thinking to assure the continued growth and prosperity of the corporation. Mid-level management should consistently be pushing beyond their comfort zones with regard to customer service and sales tactics, motivational capabilities, operating efficiencies, etc…. The full and part time store personnel; these employees need to direct massive amounts of energy to improving their capabilities as the company’s front line players. Nothing will happen until something gets sold, and the in-store personnel are the people who sell; teach them well. Every way that improvement can be found and ratified, should be capitalized upon.

Take a minute to reflect on your own business practices, those of your company and those of your competition. Make a mental list of all the training practices that are present in your store, in your organization and in your competitors’ organizations. What does that list look like? Do you feel confident that you are doing everything within your power to separate you and your colleagues from the competition? How can improvements be made? What sort of activities and information might help? Who might be able to illuminate the resources necessary for this re-configuring of our company’s training initiatives?

DMSRetail specializes in researching the most detailed, leading edge market information available and maintaining consistency within their training seminars. These training sessions, as well as their library of training tools, have enabled countless companies throughout the world to achieve great success within their own unique markets. The DMSRetail Brand Consultants will customize any one of their training seminar series’ to suit the needs of your company and ensure that the competition is left questioning; “why have sales increased for them, and not for us?”

The retail training equation is only one aspect of the business which we all have invested ourselves in, but it is certainly an important aspect. Without proper training and effective tools to apply the new knowledge, you are no further ahead. Seek to improve, achieve improvement and success is certain to follow.

You can reach Erik Miethner at

First ever DMSRetail Management Workshop in Istanbul – June 9-10-11, 2009

Senior Consultant and EVP for DMSRetail, Matt Parmaks says “Over the past two or three years we have seen huge growth in our business coming from the Middle East and Eastern Europe. We decided it was time to offer our premiere Retail Management training program over there where people could attend without incurring the huge cost of travel that is usually associated with getting the benefits of North American retail training. Basically, we want to take the information to them.”

From sophisticated retail business analytics to good, old fashioned customer service techniques, DMSRetail brings it all together in a fast paced 3 day workshop designed for retail managers and retail business owners alike.

Another Senior Consultant with DMSRetail, John Callaghan says “Doing well in a retail business is not as straight forward as it used to be. There are so many fascinating ideas and new techniques that retail managers and business owners need to be aware of in order to really excel in retail these days and we want to share all of this with our fast growing customer base in the Middle East and Eastern Europe.”

Details of the program can be found at

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