Archive for August, 2009

Retailer’s Guide to Emotional Hot Buttons

DMSRetail has just released the Retailer’s Guide to Emotional Hot Buttons. This guide will teach Retail Managers, and their Sales Associates, how to use proven techniques that have been practiced successfully, for years… especially by big marketing companies.

The Retailers Guide to Emotional Hot Buttons is clear and concise and is loaded with powerful examples that you can start using immediately to increase conversion – turn more of your browsers into purchasers!

No matter what they say, people buy to satisfy emotional needs and wants. Rarely is a purchasing decision actually driven by logic. The Retailers Guide to Emotional Hot Buttons will teach you exactly what to say to appeal to the emotional needs and wants of your customers.

Now, more than ever, retailers are facing those words “I’m just looking” so now, more than ever, you and your teams need to use Emotional Hot Buttons to win the trust of your customer and build rapport.

Just push those buttons and sell more to more customers and more often. This is something you can’t afford to miss out on.

Go to: http://www.dmsretail.com/hotbuttons.htm

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22 Ways of Highly Successful Retail Managers

We wrote about the amazing success of a highly skilled retail manager early in 2008. Based on reader comments there were quite a few retail managers who were inspired by the story. And there were one or two who just didn’t believe it and they told us so in pretty harsh language. That’s unfortunate because the story is 100% true. It’s a story about a man who enjoyed a meteoric rise through the ranks of a prominent retail company under some pretty tough circumstances. (You can read the story here: http://www.dmsretail.com/$7to100K.htm)

Anyway, that story in addition to other success stories we know started us thinking about just what it was that made some retail managers wildly successful while others kind of languished in the retail industry; never really making anything extraordinary happen and never moving up to where they were proud of their retail management position; those who are unable to put their stamp, or mark, on their work and, perhaps most importantly, never really reach their earning potential.

And that’s where the idea for 22 Ways of Highly Successful Retail Managers came from. So it began…the research had to be done; the long, arduous task of drilling down through all of the details to uncover the ways of the highly successful, highly skilled retail manager. There were hours and hours of conversations about what worked and what didn’t; about trial and error; about the role that personality traits played in the success of these individuals; about the road blocks and challenges encountered along the way. We examined education, background, and ambition to mention just a few things.

Well, we finally got through it all and the results were enlightening. We found that there were many, many habits – or ways – these successful, highly skilled retail managers had in common. And the ways were so evident across the board that we just knew other retail managers would want to know what they were and how they, too, could cultivate these ways to become highly skilled and, thus, enjoy similar success.

A new Success Guide was born out of this study – 22 Ways of Highly Successful Retail Managers – and it’s amazing. Any retail manager who wants to excel in the retail industry and become a ‘go to’ person, due to his/her success, needs to read it.

Every so often a book comes along that really resonates with you; a book that you read with such intense interest that you don’t want to put it down. These books add value to your life because you actually take away something that can help you; something you suddenly realize that you have been waiting for, even though you didn’t necessarily know that you were waiting for it. But what a difference it makes. All at once you see through what’s been bothering you – even if it was just a little nagging doubt or thought about what you’re doing in your career. Well, 22 Ways of Highly Successful Retail Managers is that book.

It’s the book that you will carry around with you for easy reference. It’s the one that will be ‘dog eared’ due to constant use; the one that you will tell others about. You’ll take excerpts out of the book and post them on your bulletin board, or maybe even your bathroom mirror, to help you remember a particular piece that really hits home with you.

This is the book that you will use when you have moved from being not only a highly skilled and successful retail manager yourself but to a mentor of someone else who wants to become as good as you are.

Table of Contents:

A Highly Successful Retail Manager:

Way 1. Believes and practices exemplary Customer Service.

Way 2. Interviews with a purpose, hires for the cause and trains with a passion.

Way 3. Leads by example and presents as an admirable Role Model.

Way 4. Motivates and Coaches all day, every day.

Way 5. Manages his time, plans ahead and gears for success.

Way 6. Communicates well and often.

Way 7. Holds values like Honesty and Integrity as sacred; is above reproach.

Way 8. Is accessible, follows up and follows through with consistency.

Way 9. Manages performance when and where it happens.

Way 10. Mentors and develops people to promote from within.

Way 11. Manages with a praise and reward philosophy.

Way 12. Knows his customers and their needs.

Way 13. Manages Up, Sees the Bigger Picture, Has Influence.

Way 14. Shows Operational excellence.

Way 15. Always promotes growth and is forward thinking.

Way 16. Networks in and out of the workplace.

Way 17. Possesses an unparalleled energy, ambition and enthusiasm for his work.

Way 18. Develops a Flair for Visual Merchandising.

Way 19. Has a game plan for productive store visits.

Way 20. Works hard and gets results.

Way 21. Strives for Quality and Quantity.

Way 22. Excels in all areas of retail, takes action and is not afraid to get his hands dirty.

http://www.dmsretail.com/22ways.htm


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