Retail Selling Skills & Customer Service Fundamentals YourTime Study Course
This is an excerpt from Retail Selling Skills & Customer Service Fundamentals YourTime Study Course: It appears that even a warm, friendly comment of gratitude will activate the obligation to reciprocate on the customer’s part.
Real Life Study Shows:
A New York University conducted an experiment in a medium-sized electronics store. A subject entering the store was told in a warm and friendly manner: “Thank you for shopping here today. We appreciate having you as our customer.” As a control, the next shopper entering the store was not told anything.
The average amount of money spent by subjects who received the appreciatory comment was $408.03; the average amount spent by the 100 subjects who were not told anything was $240.54.
And it didn’t cost a penny to say Thank You!
Get your copy of Retail Selling Skills & Customer Service Fundamentals YourTime Study Course today!
All the Success!
DMSRetail
PS. You can find numerous examples and real life solutions at the Retail District Management Workshop happening in San Diego – Join Us!
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