Archive for February, 2017

The Creative Retailer

A retailer was dismayed when a competitor selling the same type of product opened next-door to him, displaying a large sign proclaiming

“Best Deals.”

Not long after that, he was horrified to find yet another competitor move in next door, on the other side of his store. It’s large sign was even more disturbing

“Lowest Prices.”

After his initial panic, and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him. Next day, he proudly unveiled a new and huge sign over his front door. It read,

“Main Entrance!”

Cheers,

DMSRetail

PS. Don’t miss the Retail Math & Analytics Workshop. Details are Here.

Challenge of RM and DM

The job of a District or Regional Manager is a tough one…no argument here. You have to make the numbers happen and your stores must comply with all of the requirements set out by the organization.

Sales, merchandising, customer service, maintenance, scheduling, special event management… and so much more!

Actually, as a DM or RM, all of that might be easy if you were in the store with the Store Managers and the Associates every day. But, of course, you’re not. Therein lies the difficulty!

Managing remotely requires you to be even better than you were when you were a top performing Store Manager. The difference…as we said…you aren’t there. In fact, it’s probably the single, biggest hurdle for any newly promoted District Manager to overcome.

But, even though you’re not there, you’re still accountable. Not being there is no excuse for non performance. No self-respecting DM or RM will even try to use absence as an excuse. Well…maybe once.

But they’ll soon find out that they’d have to claim that everything that goes wrong is because they weren’t there. You see what we mean…futile.

And it will sound downright silly! The District Manager or Region Manager is accountable for the group of stores (business units). S/he has to get the numbers and operate the stores effectively. That’s it!

Anyway, that’s naming the problem. What’s the solution?

That’s going to take a little more time. We can start by telling you that it’s all about relationships and leadership skills.

The single, most critical thing smart District Manager’s do to get results is….build strong relationships with their teams through excellence in their leadership skills and ability.


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