Introducing our Brand new 2 day Seminar coming to Dubai…
We Show You How to Get There: Follow the GO Road
Experience Success… Like You Never Have Before
What is the Real Source of Turnover in Retail?
All retailers know that high employee turnover is a major problem in the industry. For retailers in regions where employee turnover is very low, a different problem exists…complacency and laziness.
ET should be whatever the executive has decided it should be.
Which of the following do you think has the most impact on ET?
a) Low wages
b) Physical demands
c) Lack of family time
d) Working through holidays when others have time off
If you said none of the above, you are correct.
The biggest impact on ET is bad management. Did you know that 49% of retail associates leave their retail position due to bad management?
According to the Chartered Management Institute, 49% of the 3,000 people they polled said they had quit a position in the industry after being dissatisfied with senior staff.
That means about half of retail employees left jobs because of being badly managed.
We know that, very often, retailers promote staff to management positions even though they are not properly equipped for a management role. Some of them don’t even have a desire to be managers but accept the position for various reasons such as a higher paycheck, more authority, better shifts, more job security, or maybe even because, if they don’t, they won’t have a job. Many of these people refer to themselves as accidental managers.
Many will readily admit that they have had no management training; they really did not want the responsibility of managing people; and they don’t have any idea how to do it.
Retail Benchmarks Seminar
Click here or scroll down for Program details.
April 26 & 27, 2017
Sheraton Dubai Creek Hotel & Towers, Dubai, UAE
Fast Track>>> Register Now!
CMI director of policy and research Petra Wilton believes putting people without adequate skills, in charge of staff, can be severely detrimental to retailers’ businesses.
She says: “It’s no surprise the retail industry has a lot of staff leaving if it is not investing in training. Managers need skills and in some cases qualifications so they can do their job and keep staff.”
The fallout from this type of promotion strategy is high employee turnover (ET) and, of those who stay many are unhappy workers who make bad impressions on customers.
At DMSRetail, we know it is a fact that bad management practices become obvious to the customer through the service they receive, in addition to the appearance of the store.
Knowledge and tools are required to increase employee engagement while maximizing sales and profits.
Excellent management practices and, thus, engaged employees will make the difference on the top line, the bottom line, and everything in between.
Even though some people may be naturally adept at managing people, most are not and they need your help.
People management skills cannot be learned on-the-job alone. Promoting someone to a management position and then withholding training, advice and guidance is setting the scene for a disaster.
Sales and profits will not meet expectations, Employee Turnover will go up, store appearance will suffer, customers will be dissatisfied and the downward spiral will continue.
It’s a no-win situation.
So, always plan to promote from within when you have a candidate who is well trained and competent at managing your store(s) and managing your people, in particular.
But, don’t promote someone who is not capable just for the sake of getting someone into the position.
If a recruiter is sending you people who are not up to par…make your position and expectations clear and if they don’t improve, get a new company to do your recruiting. Simple.
Finally, train all managers and have a system in place for continuous improvement.
Choose training programs that will meet the needs of your organization.
Training sales associates is very worthwhile, but it should always come after management training. Otherwise, according to the statistics at the beginning of this article, possibly half of your associates – the very people you have invested time and money in – will leave.
Invest wisely for maximum ROI.
All the Success!
PS: The Program Outline for the Retail Benchmarks Seminar is below. Experience this Seminar and Case Study. Follow the GO Road!
- Introducing the Case Study Store
- Examining Performance Relative to Benchmarks
- Development of Standards and Expectations to Meet Benchmarks
- Why Adherence to Standards is a Critical Success Factor
- The Effect of Compliance on the Operating Statement
- Why Some Employees Don’t Meet Standards
- How to Capitalize on Every Type of Store Visit & Resulting Action Plan
- Reviewing the SVR from a Productivity Point of View
- Monitoring for Benchmark Achievement
- 7 Proven Follow up Techniques
- Creating a GO Road to Excellence in Compliance & Execution in your Organization
- Communication to Keep Everyone on the GO Road
- Removing Obstacles on the GO Road
- Scheduling for Wage Cost Compliance and Productivity
- Effective Scheduling
- Creating a ‘Happy’ Zero Tolerance Environment
- Costing Schedule Adjustments
- Spotting the Red Flags
- Loss Prevention through Customer Experience Best Practices
- Shrinkage: External, Internal and Paperwork Errors
- Awareness of Surroundings – Importance of Positioning
- 10 Sure Fire Clues to Identify Shoplifters and Internal Theft
- Safe Actions to Thwart the Thief
- Q & A
Another scheduling note…
Seats are still available for the Dubai and London sessions of…
The Retail Operations Management Workshop It’s coming up fast…
in Dubai, UAE on
April 23-24-25, 2017
in London, UK on June 5-6-7, 2017
so don’t delay.
Don’t miss out on all of this and much, much more:
SYNERGY OF TOP SALES PERFORMANCE, GREAT CUSTOMER VALUE MANAGEMENT AND PERFORMANCE LEADERSHIP KNOW-HOW:
- Strategy Maps to Top Performance in Sales and Profitability
- How to Increase any Metric by 20% in Six Months
- How to Sustain the Success Achieved and Build on It
Contact us today: Josephinehill@dmsretail.com for full Program Outline or to register.
Join us at the beautiful Sheraton Park Lane in London, UK or the Sheraton Dubai Creek Hotel & Towers in Dubai, UAE.
These locations always sell out fast so please don’t delay.
Fast track: Go here to register online for The Retail Operations Management Workshop.
Quick links to Performance Solutions:
The Retail Business Academy:
All the Actionable Information You Need, Whenever and Wherever You Need It.
Showing retailers the blueprint for successful retail operations since 1991.