Archive for the 'News' Category

RFID in Retail – Live Webinar

RFID Live Webinar  
On Friday Aug 27 from 9 a.m. to 11 a.m. Eastern (New York), we are holding the  RFID Applications in Retail Webinar.  

RFID is one of the strongest contenders to solve COVID-19 issues like touchless and contactless operations.

The Amazon GO concept is one example.  

The webinar is not free and the information is worth every penny you invest.

If you aren’t able to attend online, please register anyway and you will get the recording and the slides of the session sent to your inbox.  

Here’s the registration page: RFID-Radio Frequency Identification Device (   We hope you’ll join us.

All the Success!

PS. This technology is also a great solution for inventory management and control. Don’t miss this webinar – CLICK HERE

Loss Prevention & Profit Protection Workshop Online

Now is the time to double down on your commitment to  strength in LP. We need to SAVE every single penny!!
  Coming up … Two 3-hour sessions from 9 a.m. – 12 noon Eastern One on Tuesday, Aug. 24th  and one on Thursday, Aug. 26th.   FOR YOUR CONVENIENCE…   This 6 hour workshop is separated into two 3-hour sessions    Click the link below for all the details:   Retail Loss Prevention & Profit Protection  Workshop – ONLINE    (Registration covers both sessions and includes recording and full presentation emailed following session whether you attend or not.)
Here’s how participants will benefit from attending this session: Strengthen participants’ understanding of what is to be gained by making Loss Prevention a priority. Improve participants’ understanding of the critical elements and distinct advantages of an effective ‘whole of organization’ Loss Prevention strategy. Improve participants’ ability to develop an effective Loss Prevention program that works well within a revenue generating environment. Receive practical check list and other tools to use when implementing Loss Prevention programs in their organization.
Understanding Shrinkage •  Setting Policies & Expectations •  Awareness: Warning Signals  •  Profit Enhancing Hiring Practices •  Action Plan to Reduce Shrinkage •  Developing Your Security Plan •  Retail Loss Prevention Technology •  For more in-depth understanding of Program Outline:   Retail Loss Prevention & Profit Protection
Workshop – ONLINE 
Who Should Attend:    Retail Loss Prevention & Profit Protection is suited to all management and staff, including Head Office personnel for any retail or service business.

Get Coaching to Get Better

They say it’s lonely at the top and they’ve been saying it for years.

Do you agree?

In retail, as with any business really, it can be very lonely at the top; the top of the chain, the top of the region, the top of one functional unit of the business, or another – whether revenue producing or a cost centre and, of course, the top of the entire organisation.

Not everything can be shared with colleagues and subordinates, for various reasons.

Sharing with family and friends isn’t all that productive because they aren’t ‘in’ the business with you and, unless they have a substantial retail business background, they may not even relate.

New issues come up every single day.

Setting a five year plan and creating annual budgets and strategic imperatives are all good, necessary and worthy activities but they don’t cover everything.

The business of retailers is open to the public approx. 100+ hours a week; or 24/7 in many cases.

That doesn’t give any executive or manager much time to reflect.

And, of course, many retailers are also selling their merchandise online, providing a whole new set of issues even while it may be providing a healthy bit of business and profit.

The bottom line is that no business leader
is immune from the need to reflect, to question, to wonder about possibilities
and to seek advice.

No matter how good you are…you can use help even if for no other reason than to use another individual as a sounding board; someone to bounce ideas off of and to offer different perspectives.

Sometimes, you need someone to help you with crisis management.

Whatever you want to call that individual… a mentor, buddy, sympathetic other, friend or business consultant – they can be worth their weight in gold.

For peace of mind, we sometimes need to talk to someone who has nothing to gain or lose by responding in a certain way. That’s how you get truth, facts and logical, reasoned thinking to assist you…you choose the right person to talk to.

Our Sr. Consultant, Matt Parmaks, MSc. has been that go-to person for many years for many people. He’s one of a kind with much to offer retailers at the highest levels.

Let me tell you a little about Matt so you can see why he’s been so helpful to so many…from retail business owners and high level executives of prominent retailers in North America and the Caribbean to retail business owners in Africa and Dubai and every position and many other countries in between.

Early on, Matt joined the world renowned electronics company, Sony, as a sales representative and played an important role in the development of Sony’s retail division at increasingly more responsible managerial positions.

As the National Sales Manager for Sony’s retail division, he was instrumental in expanding the company stores from a handful to over 100 units, while posting sales increases of 30% in 2 consecutive years.

That was no easy feat when you consider the large and powerful dealer network that had already been well established for many years in the same markets.
After leaving Sony, he worked in Information Technology System Integration companies such as The Praxium Group, Bell and Generation5, specializing in retail infrastructure systems as Regional Manager and Vice President of Sales and Marketing.

After a considerable stint in the Retail Business and Artificial Intelligence area, he joined DMSRetail Inc. as Senior Consultant and EVP.

With DMSRetail Inc., Matt has travelled extensively to share his knowledge and insights with thousands of retail management personnel all over the world. Through public workshops and exclusive consulting engagements, he has had the opportunity to work with many retailers from just about every vertical.

During his sales and sales management career, Matt has generated more than $750 Million in revenue and has been responsible for sales organizations as large as 1000 salespeople.

Matt is a great resource and story teller and, with years of retail and related experience, he provides his audience – whether it is one or many – with a wealth of real life examples on the ‘why’ and ‘how’ of best practices in just about every area of retail.

Matt has extensive knowledge of the retail industry, gained through formal education, work experience and a keen interest in business and world affairs. He is the author of numerous books and articles on Retail Performance and Managerial Productivity.

In addition to obtaining BSc. and MSc. degrees from the University of Birmingham, in the UK, Matt has gained substantial knowledge through industry related executive programs too numerous to mention here.

So, you can see why Matt Parmaks would be the go-to person for so many retailers.

The ROI you get, from working with Matt, is off the charts.

Really, it almost cannot be measured because the recipients of Matt’s advice move their businesses forward in leaps and bounds and never look back.

Fortunately, Matt has made a decision to scale back some of his travel to open up some personal consulting spots in the Retail Maven Program this year.

You, being one of our valued customers and subscribers are among the first to hear about this opportunity. That’s important because there is a limit to the number of enrollments we can add.

For only $600/per month, you can avail yourself of Matt Parmaks’ services. He will be your confidante and advisor, trouble shooter and supporter and he will be pleased to sign a Non-Disclosure Agreement so you never have any confidentiality concerns.

The fee includes a scheduled, mutually convenient one hour telephone conversation every week along with unlimited email support.

There is no contract to sign and no obligation. You cancel whenever you wish, although we don’t think you’ll want to give up this valuable resource once you see how much you’ll benefit.

The only limitation, right now, is that Matt only has openings
for 10 clients.

Sign up for your first month today. Register for the Retail Maven Program by clicking here, and let’s get the ball rolling.

More business success and peace of mind await you.

Upon receipt of your registration for the first month, we’ll be in contact with you right away.

Please act quickly as this golden opportunity is time sensitive due to Matt’s availability. Contact with questions, or if you require assistance.

All the Success!

Press Release – Retail Loss Prevention & Profit Protection Workshop

The Retail Loss Prevention & Profit Protection Workshop Kingston, Jamaica – February 8 & 9, 2018

With GDP growth expected to pick up next year, retailers in Jamaica and the rest of the Caribbean are preparing to take advantage of upward economic indicators.

Retailers who excel at preventing losses and protecting profit will take more money to the bank in 2018, 2019 and beyond.

The Retail Loss Prevention & Profit Protection Workshop is scheduled for February 8 & 9, 2018, at the Courtleigh Hotel & Suites in Kingston, Jamaica.

The Caribbean is already the home of some amazing retail outlets, great companies and warm and professional retail management people.

The only thing that Caribbean retailers need now – to help them capitalize on the more positive economic outlook for 2018 and 2019 – is a clear and positive focus on performance and on stopping the profit leaks; on countering the forces causing the losses with top notch policies, practices and people.

DMSRetail workshops address the challenges that make Caribbean retailers unique. We understand they need some practical solutions that fit their specific needs.

Using our methods, Retailers of the Caribbean can develop employees into the best loss prevention & profit protection agents on the islands!

Matt Parmaks, Sr. Consultant & EVP for DMSRetail Inc. says “We’ve worked with many retailers in the Caribbean and we hear that they have unique challenges when it comes to loss prevention and profit protection.

This workshop has been created with all of that in mind and we want our clients, our participants, to bring us their challenges and leave the workshop armed with practical solutions and security plans to beat the shrinkage problem.

We know they’re going to be very pleased with what they take away. With the proper plans and procedures in place, employees become engaged in driving sales while, also, having a positive impact on the bottom line through a keen interest in stopping losses and protecting profit.”

DMSRetail Inc. is a North American company with years of experience consulting and training for retail organizations in the Caribbean market.

Mr. Parmaks added “We’ve had much experience in the Caribbean and we understand the market and the need for a particular approach to loss prevention and protecting the bottom line, or profit.”

To arrange an interview with Mr. Matt Parmaks, or to obtain a Program Outline, send an email to:

To register for the upcoming Kingston session of Retail Loss Prevention & Profit Protection, go here:

Retail Sales/Operations Management Workshop

We are conducting our next workshop in Cancun Mexico. You can enjoy the beautiful weather and a little bit relaxation with heavy discussions on how to take your business to the next level.

This workshop is known to produce double digit increases once the techniques and methods taught properly implemented.

Content is solid and comes from actual operational experience of the DMSRetail Consultants.

More information and registration can be found on this page:

Retail Benchmarks

Introducing our Brand new 2 day Seminar coming to Dubai…

Retail Benchmarks 

We Show You How to Get There: Follow the GO Road

Experience Success… Like You Never Have Before


What is the Real Source of Turnover in Retail?

All retailers know that high employee turnover is a major problem in the industry. For retailers in regions where employee turnover is very low, a different problem exists…complacency and laziness.

ET should be whatever the executive has decided it should be.

Which of the following do you think has the most impact on ET?

a)     Low wages

b)     Physical demands

c)     Lack of family time

d)    Working through holidays when others have time off

If you said none of the above, you are correct.

The biggest impact on ET is bad management. Did you know that 49% of retail associates leave their retail position due to bad management?


According to the Chartered Management Institute, 49% of the 3,000 people they polled said they had quit a position in the industry after being dissatisfied with senior staff.

That means about half of retail employees left jobs because of being badly managed.

We know that, very often, retailers promote staff to management positions even though they are not properly equipped for a management role. Some of them don’t even have a desire to be managers but accept the position for various reasons such as a higher paycheck, more authority, better shifts, more job security, or maybe even because, if they don’t, they won’t have a job. Many of these people refer to themselves as accidental managers.

Many will readily admit that they have had no management training; they really did not want the responsibility of managing people; and they don’t have any idea how to do it.


Retail Benchmarks Seminar

Click here  or scroll down for Program details.

April 26 & 27, 2017

Sheraton Dubai Creek Hotel & Towers, Dubai, UAE

Fast Track>>>  Register Now!
CMI director of policy and research Petra Wilton believes putting people without adequate skills, in charge of staff, can be severely detrimental to retailers’ businesses.

She says: “It’s no surprise the retail industry has a lot of staff leaving if it is not investing in training. Managers need skills and in some cases qualifications so they can do their job and keep staff.”

The fallout from this type of promotion strategy is high employee turnover (ET) and, of those who stay many are unhappy workers who make bad impressions on customers.

At DMSRetail, we know it is a fact that bad management practices become obvious to the customer through the service they receive, in addition to the appearance of the store.

Knowledge and tools are required to increase employee engagement while maximizing sales and profits.

Excellent management practices and, thus, engaged employees will make the difference on the top line, the bottom line, and everything in between.

Even though some people may be naturally adept at managing people, most are not and they need your help.

People management skills cannot be learned on-the-job alone. Promoting someone to a management position and then withholding training, advice and guidance is setting the scene for a disaster.

Sales and profits will not meet expectations, Employee Turnover will go up, store appearance will suffer, customers will be dissatisfied and the downward spiral will continue.

It’s a no-win situation.

So, always plan to promote from within when you have a candidate who is well trained and competent at managing your store(s) and managing your people, in particular.

But, don’t promote someone who is not capable just for the sake of getting someone into the position.

If a recruiter is sending you people who are not up to par…make your position and expectations clear and if they don’t improve, get a new company to do your recruiting. Simple.

Finally, train all managers and have a system in place for continuous improvement.

Choose training programs that will meet the needs of your organization.

Training sales associates is very worthwhile, but it should always come after management training. Otherwise, according to the statistics at the beginning of this article, possibly half of your associates – the very people you have invested time and money in – will leave.

Invest wisely for maximum ROI.

All the Success!

PS: The Program Outline for the Retail Benchmarks Seminar is below. Experience this Seminar and Case Study. Follow the GO Road! 

Program Outline:

  • Introducing the Case Study Store
  • Examining Performance Relative to Benchmarks
  • Development of Standards and Expectations to Meet Benchmarks
  • Why Adherence to Standards is a Critical Success Factor
  • The Effect of Compliance on the Operating Statement
  • Why Some Employees Don’t Meet Standards
  • How to Capitalize on Every Type of Store Visit & Resulting Action Plan
  • Reviewing the SVR from a Productivity Point of View
  • Monitoring for Benchmark Achievement
  • 7 Proven Follow up Techniques
  • Creating a GO Road to Excellence in Compliance & Execution in your Organization
  • Communication to Keep Everyone on the GO Road
  • Removing Obstacles on the GO Road
  • Scheduling for Wage Cost Compliance and Productivity
  • Effective Scheduling
  • Creating a ‘Happy’ Zero Tolerance Environment
  • Costing Schedule Adjustments
  • Spotting the Red Flags
  • Loss Prevention through Customer Experience Best Practices
  • Shrinkage: External, Internal and Paperwork Errors
  • Awareness of Surroundings – Importance of Positioning
  • 10 Sure Fire Clues to Identify Shoplifters and Internal Theft
  • Safe Actions to Thwart the Thief
  • Q & A

Another scheduling note…

Seats are still available for the Dubai and London sessions of…

The Retail Operations Management Workshop It’s coming up fast…

in Dubai, UAE on

April 23-24-25, 2017


in London, UK on June 5-6-7, 2017

so don’t delay.

Don’t miss out on all of this and much, much more:


  • Strategy Maps to Top Performance in Sales and Profitability
  • How to Increase any Metric by 20% in Six Months
  • How to Sustain the Success Achieved and Build on It

Contact us today: for full Program Outline or to register.

Join us at the beautiful Sheraton Park Lane in London, UK or the Sheraton Dubai Creek Hotel & Towers in Dubai, UAE.

These locations always sell out fast so please don’t delay.

Fast track: Go here to register online for The Retail Operations Management Workshop. 
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All the Actionable Information You Need, Whenever and Wherever You Need It.

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Showing retailers the blueprint for successful retail operations since 1991.

DMSRetail Press Release – Singapore

DMSRetail brings 4 Top Performing Retail Management Workshops to Singapore – For the First Time! October , 2016 – Sheraton Towers, Singapore

Toronto, ON September 22, 2016 — DMSRetail, a leading Consulting, Training and Services company for progressive retailers, brings leading edge retail management techniques to Singapore for the First time.

Senior Consultant and EVP for DMSRetail, Matt Parmaks says “Over the past two or three years we have seen huge growth in our business coming from the South East Asian Market.

We decided it is the right time to offer our premium Retail Management training programs over there where people could attend without incurring the huge cost of travel that is usually associated with getting the benefits of leading edge retail management training.

From sophisticated retail business success methodologies and analytics to good, old fashioned customer experience strategies as well as performance management techniques that are so crucial for these tough times, DMSRetail brings it all together in a fast paced workshops designed for retail managers and retail business owners alike.

Another Senior Consultant with DMSRetail, John Callaghan says “Doing well in a retail business is not as straight forward as it used to be.

There are so many fascinating ideas and new techniques that retail managers and business owners need to be aware of in order to really excel in retail these days and we want to share all of this with our fast growing customer base in South East Asia.”

With the overall economical conditions the way they are, South Eastern Retailers are buying in to the fact that they must do more about investing in their knowledge, leading edge techniques and their people.

DMSRetail is seeing a sharp increase in interest in their retail management training programs. Details of the programs can be found at





Don’t Miss These Game Changing Workshops!

To Your Success!


EBiz Customer Satisfaction Data

ACSI just published their customer ratings for select e-businesses:


How Much Do Big Box Store Managers Make?

New study shows retail store managers can make a pretty decent income.

Read the story here, with some actual salaries posted.

Amazon is rumored to be opening 300-400 Brick & Mortar Book Stores!

Go Figure…

While at that check out our most recent press release here: Retail Math & Analytics Workshop

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