Archive for the 'News' Category

Inspirational Journey in Retail Management – Press Release


DMSRetail’s world renowned retail operations management expert, Mr. Matt Parmaks, MSc., presents the popular, professional retail management workshop: The Retail Operations Management Workshop, in Miami, Florida on June 23-24-25, 2014.

This Workshop is designed to challenge retail professionals about their current practices and beliefs regarding the operational aspects of running a chain of retail stores, big or small.

Starting with the Retail Human Performance Management System, based on DMSRetail’s Proprietary Performance Framework, consultants lead participants in the most fascinating exploration of retail operations which actually changes the way retailers view their entire operation. By implementing the ‘One Number’ management system through the proper application of Retail Math, Metrics & Key Performance Indicators retailers guarantee their operational success. And, seeing what Retail Business Intelligence can do for customer and market potential analyses, along with an insightful view, and use, of the Service Profit chain in Customer Value Management, they become enlightened retailers in the quest for the loyal customer base that is so critical to their success. Finally, after delving into the Success Factors & Operational Impact of Omni Channel Retailing, participants easily and confidently take on the challenges of the future.

Matt Parmaks, Sr. Consultant & EVP for DMSRetail Inc. said “They’re calling this an incredible inspirational journey through the leadership challenges that retail business owners and executives confront every day. Really, that’s what this workshop has come to be known as. Workshop participants come away with a brand new understanding of their organizations and the people in them. They’re clear on what it takes to be laser focused on what’s important so they’re poised and ready to meet the demands of the new consumer.”

DMSRetail Inc., is a North American company founded in 1991 to help retailers increase sales & profits and generally become more successful by providing a wide variety of Success Guides, Tools, Consulting Services and Training Opportunities.


If you would like more information about this three day workshop, or if you’d like to schedule an interview with Mr. Matt Parmaks, please call +1(312) 239 0919. Or send an email to Josephine Hill, Events Manager at


Release of 4th Edition of Retail Math – Made Simple

Retail Math – Made Simple, 4th Edition is coming up for release next month. The 4th Edition will be priced at $19.95, but you don’t have to pay the new price.
Why? Because...
When we introduce new products and new editions, we always make a one time offer to our existing customers and subscribers and that is… the opportunity to get ‘what’s new’ at the old price.
So, what’s new?
Well, there’s no question that the 3rd Edition of Retail Math – Made Simple is an excellent resource but some of our customers have made recommendations. And we listened.
Here’s a glimpse of what’s being added to the new, improved 4th Edition:
  1. Case Study showing the use of KPI’s
  2. Exercises, Problems and Examples
  3. More about the P&L
  4. Practice Tests to ensure understanding of the material
How do I take advantage of this opportunity?
Simple. Order, and receive, the Retail Math – Made Simple, 3rd Edition instant download for just $14.95 and we’ll automatically send you the 4th Edition, absolutely free, as soon as it is available.
This opportunity is only available until Friday, May 16, 2014, so please place your order today to get on the 4th Edition Auto Upgrade list.
Special note: If you have already purchased the Ultimate Retail Success ToolKit, or the Ultimate Retail Success Collection, you don’t need to take any action. You will automatically receive Retail Math – Made Simple, 4th Edition as you are entitled to lifetime product updates on all DMSRetail products. 

All the Success! 
DMSRetail Team

PS: Retail Math – Made Simple, 3rd Edition is a best selling Success Guide. Click here to order.
PPS: Just a reminder that The Retail Operations Management Workshop is being held in Miami on
June 23-24-25, 2014. Send an email to to request more information, or to register.

Something to Think About – “Thank You” Gift

This is an excerpt from Retail Selling Skills & Customer Service Fundamentals YourTime Study Course:

It appears that even a warm, friendly comment of gratitude will activate the obligation to reciprocate on the customer’s part.

Real Life Study Shows:
A New York University conducted an experiment in a medium-sized electronics store. A subject entering the store was told in a warm and friendly manner: “Thank you for shopping here today. We appreciate having you as our customer.” As a control, the next shopper entering the store was not told anything.

The average amount of money spent by subjects who received the appreciatory comment was $408.03; the average amount spent by the 100 subjects who were not told anything was $240.54.

And it didn’t cost a penny to say Thank You!

Get your copy of Retail Selling Skills & Customer Service Fundamentals YourTime Study Course and increase your sales and delight your customers !

4 Workshops in New York City – May 2013

DMSRetail is at it again! 4 Workshops to energize, inform and refresh Retail Managers happening in the world’s retail center: New York City.

Go to the links below for details and to register:

Retail Math Workshop

Retail Brand & Category Management Workshop

Retail Operations & Sales Management Workshop

Retail District Management Workshop

Hope to see YOU in one or more of these workshops.



DMSRetail Team

Announcing the DMSRetail Partner Business in West Africa

DMSRetail Inc. commences West Africa Operations

World leading retail management, retail consulting and retail training company, DMSRetail Inc. Canada has commenced its West Africa operations with the formal signing of Business Operations Agreement for DMSRetail West Africa.

A Partner business between Bervidson International Limited, Nigeria and DMSRetail Inc. Canada, DMSRetail West Africa will seek to make retailers successful at generating more sales, revenue, profits and returns to stakeholders while achieving a lasting positive customer experience.

Speaking at the agreement signing ceremony recently in the USA, the President/CEO, Bervidson International Limited, Mr. Joseph Ebata noted that, “DMSRetail West Africa is a retail management, retail consulting & retail training company that seeks to make retailers in West Africa successful using well established and time tested principles, metrics, materials and other support systems”.

“We are focused on increasing the effectiveness of retail management personnel with practical success guides, cutting edge training, the best utilization of retail technology and effective measurement tools and results management strategies. These proven principles and metrics of retail success have been tested and used to make retailers successful across the Americas, Europe, Asia, and the Middle East and we are very excited to make them available to West Africa”, he added.

Convinced of the benefit the new offering brings to retailers in West Africa, Ebata maintained that, “Exciting times are here for all retailers in West Africa because at DMSRetail West Africa we understand your pain and we are here to help you succeed in achieving your seemingly ever elusive dream of growing your retail business, increase sales, revenue and profits, while giving your Customers that unforgettable positive experience and value that will keep them coming back for more”.

On his part, Matt Parmaks, retail management and consulting expert and Co-founder/Senior Consultant, DMSRetail Inc. Canada, expressed delight with the opportunity of bringing the DMSRetail experience to retailers in West Africa through the team of professionals from Bervidson International Limited, Nigeria.

For DMSRetail Business Partner Opportunity in other countries, please send an email to

This is a comment from a visitor

“In simple words, it’s a retail Bible…very practical and useful contents…exposure to the retail insights, tips and techniques under one roof…almost touches 360 degrees retail aspect…just a visit to DMSRetail website is a learning and education…I personally tried to explore and find the exclusive websites about retail industry information, products, workshops, seminars etc. however couldn’t find one as good as DMSRetail…Thank you and looking forward to get more…”

Do you agree?

Please leave your comment… Thanks.                                        

Store Management for Maximum Success YourTime Study Course

There’s no denying that a Retail Store Manager has a huge impact on the profitability of the store. In fact, the ability of the Store Manager is the single, biggest success factor when it comes to profitable retail store operations.

To reach the top, and to be considered a ‘Highly Successful Retail Manager’, a Store Manager needs real Action Strategies for Retail Store Management Success and they’re all included in our Store Management for Maximum Success Workshop.

You probably already know that DMSRetail Inc. offers the two day Store Management for Maximum Success Workshop in locations around the world. If not, you’ll find the actual workshop program outline here:

But we’ve heard that many of our customers can’t attend due to hectic schedules and/or prohibitive costs and travel related expenses.

Does that sound like you? Can’t attend? Just can’t ever seem to get away?

Please read on for the exciting news.

We’ve solved that problem, for you, with the newest in our series of YourTime Study Courses!

DMSRetail Inc. is providing Action Strategies for Store Management Success by introducing …

Store Management for Maximum Success YourTime Study Course. Details are here:

Retail Operations Management YourTime Home Study Course

We have released the Retail Operations Management YourTime Home Study Course. This is the next best thing to being in person at the Retail Operations Management Workshop. See the details here:

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