Something to Think About – “Thank You” Gift

This is an excerpt from Retail Selling Skills & Customer Service Fundamentals YourTime Study Course:

It appears that even a warm, friendly comment of gratitude will activate the obligation to reciprocate on the customer’s part.

Real Life Study Shows:
A New York University conducted an experiment in a medium-sized electronics store. A subject entering the store was told in a warm and friendly manner: “Thank you for shopping here today. We appreciate having you as our customer.” As a control, the next shopper entering the store was not told anything.

The average amount of money spent by subjects who received the appreciatory comment was $408.03; the average amount spent by the 100 subjects who were not told anything was $240.54.

And it didn’t cost a penny to say Thank You!

Get your copy of Retail Selling Skills & Customer Service Fundamentals YourTime Study Course and increase your sales and delight your customers !


2 Responses to “Something to Think About – “Thank You” Gift”

  1. 1 facebook likes March 25, 2014 at 9:35 PM

    Wow that was odd. I just wrote an very long comment but after I clicked submit my comment
    didn’t show up. Grrrr… well I’m not wriiting all that over again.

    Anyways, just wanted to say fantastic blog!

  2. 2 Funny Cat Videos July 5, 2014 at 5:12 AM

    Hi! This is my 1st comment here so I just wanted to give a quick
    shout out and tell you I genuinely enjoy reading through your
    blog posts. Can you suggest any other blogs/websites/forums that deal with the same topics?
    Thanks a lot!

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