Missed opportunities can be much bigger during the busy holiday season. Retail stores see more shoppers but, unless the staff have received retail sales training, they may not be able to achieve high conversion rates.
Think about your average sale $ amount and multiply that number by a reasonable number, say 5. If your average sale is $100 and you multiply that by 5 you get $500. If your staff have not received proper retail sales training they may very well be passing up $500 a day in top line sales! Yikes! It might be even higher, but let’s stay with $500 a day. $500 a day times 358 days in a year, taking statutory holidays into account, is a whopping $179,000.00 in a year. That’s a lot of sales to give up just because your staff have not received adequate retail sales training.
Make this calculation using your own numbers and then decide what you need to do about it.
DMSRetail 
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