If you want to capitalize on the extra traffic you’ll see in the malls and in your stores at this busy time, here are some promotional ideas you can easily implement at any level:
1. Sponsor a charity event.
2. Have a product demonstration or a show in the mall.
3. Invite customers to a ‘food drive’ and offer an incentive for dropping off a food item for the local food bank.
4. Talk to another retailer, whose product complements yours and work out a cross promotion. Chocolates & Flowers?, Clothes & Shoes?
5. Get your merchandise displayed somewhere in the mall for free.
6. Put one of your promotions on food tray liners at the food court. The printing cost will be worth it if you have a good message.
7. Arrange something special for mall walkers – perhaps a chance to shop before the other stores open.
8. Put an ad in as many free publications as you can find.
9. Post a flier in schools to attract teachers, adult students and parents.
10. Get involved in local community events to get your name out there.
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