Quickly answer the following questions with yes or no.
- Would you allow a dentist to perform an operation on your brain?
- Would it be wise to fly on a plane that is being piloted by a professional race car driver?
- Should you call an exterminator to your house to deal with a leaky faucet?
The pattern emerging here is not subtle; appropriate training for the intended area of application is absolutely vital. To draw on another analogy, let us look at the area of sport. Olympic and professional caliber coaches know that the body reacts to specific training. A process called ‘muscle memory’ exists for athletes; this means basically that when training occurs, the muscles in a players’ body will begin to learn and respond more quickly to a particular situation. Football players don’t spend hour’s everyday practicing ice skating to become better at their sport – they play football. They train their bodies specifically for that game and all of the demands that are put on their bodies/minds for that sport. After enough training, the movements and thoughts that are needed to compete in the NFL will become automatic to those players. The same is true of business training.
Industry specific training provides a myriad of advantages to an individual within that field. They will gain confidence in dealing with day to day challenges. Having the knowledge that professional development training provides can enable the individual to approach, assess, evaluate and resolve problems with less stress and expedite an appropriate solution much more quickly. Another primary advantage of business instruction is the potential for advancement. Looking past the immediate benefits of industry specific training, one can easily predict the career opportunities that will become more available as a result of this new knowledge. Superiors will take notice of your initiative and thorough interest in bettering yourself as well as the profitability of the company. These factors, along with the advanced skill set you now possess, will inevitably put you at the top of the list for promotion.
Next session of the Retail Operations Management Workshop will be held in Toronto, July 8-9-10. For more information and to register, go to:
DMSRetail 
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