The Value of Professional Training

Quickly answer the following  questions with yes or no

  • Would you allow a  dentist to perform an operation on your brain?
  • Would it be wise to fly  on a plane that is being piloted by a professional race car driver?
  • Should you call an  exterminator to your house to deal with a leaky faucet?

The pattern emerging here is  not subtle; appropriate training for the intended area of application is  absolutely vital. To draw on another analogy, let us look at the area of sport.  Olympic and professional caliber coaches know that the body reacts to specific  training.  A process called ‘muscle memory’ exists for athletes; this means  basically that when training occurs, the muscles in a players’ body will begin  to learn and respond more quickly to a particular situation.  Football players  don’t spend hour’s everyday practicing ice skating to become better at their  sport – they play football.  They train their bodies specifically for that game  and all of the demands that are put on their bodies/minds for that sport.  After  enough training, the movements and thoughts that are needed to compete in the  NFL will become automatic to those players.  The same is true of business  training.

Industry specific training  provides a myriad of advantages to an individual within that field.  They will  gain confidence in dealing with day to day challenges.  Having the knowledge  that professional development training provides can enable the individual to  approach, assess, evaluate and resolve problems with less stress and expedite an  appropriate solution much more quickly.   Another primary advantage of business  instruction is the potential for advancement.  Looking past the immediate  benefits of industry specific training, one can easily predict the career  opportunities that will become more available as a result of this new  knowledge.  Superiors will take notice of your initiative and thorough interest  in bettering yourself as well as the profitability of the company.  These  factors, along with the advanced skill set you now possess, will inevitably put  you at the top of the list for promotion. 

Next session of the Retail Operations Management Workshop will be held in Toronto, July 8-9-10. For more information and to register, go to:


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