Some Stats on State of Retail


With so many changes in the world of retail and the ways consumers shop, here are some interesting statistics on the state of retail today.

1) More than half (54%) of retailers said the customer experience is their most important area of focus, way ahead of cross-channel marketing (16%), data-driven marketing (14%), mobile (11%), and programmatic buying/optimization (4%). (Adobe)

2) When asked about the extent to which digital permeates their marketing activities, 13% of retailers described themselves as “digital-first.” The majority are still primarily led by brick-and-mortar operations and traditional marketing activities. (Adobe)

3) One-third (33%) of retailers cited “targeting and personalization” among their top three tactical priorities for the year ahead, higher than for any other marketing tactic. (Adobe)

4) 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history. (Accenture)

5) 53% of buyers say Facebook informs their purchase decisions. (VWO)

6) Over 60% of consumers take the time to review a return policy before making a buying decision. (ReadyCloud)

7) 49% cite not being able to touch, feel or try a product as one of their least favorite aspects of online shopping. (Big Commerce)

8) 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (Nectafy)

9) The top reason consumers shop online is the ability to shop 24/7 (KPMG)

10) The top reason consumers prefer to shop instore versus online is to see, feel and experience the product in person. (KPMG)

11) Millennials have a much higher demand for instant gratification than older generations. Although younger consumers are increasingly comfortable with buying products online without seeing them first, they are almost twice as likely to say they’d rather visit shops to get their product right away, rather than buy online and await delivery. (KPMG)

12) Parents spend more of their budget online in comparison to non-parents (40% vs. 34%) and spend 75% more time online shopping each week (7 hours vs. 4 hours for non-parents). Parents spend 61% more online than non-parents ($1,071 vs. $664). (Big Commerce)

13) 64% consumers want personalized offers from retail brands. (Salesforce)

14) 56% consumers willing to share data to receive faster and more convenient service. (Salesforce)

15) 29% of online shoppers would be likely to follow a brand on Facebook; 21% of online shoppers would be likely to follow a brand on Pinterest; 21% of online shoppers would be likely to follow a brand on Instagram; 18% of online shoppers would be likely to follow a brand on Twitter; and 13% of online shoppers would be likely to follow a brand on Snapchat. (Big Commerce)

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