Posts Tagged 'retail district management'

Challenge of RM and DM

The job of a District or Regional Manager is a tough one…no argument here. You have to make the numbers happen and your stores must comply with all of the requirements set out by the organization.

Sales, merchandising, customer service, maintenance, scheduling, special event management… and so much more!

Actually, as a DM or RM, all of that might be easy if you were in the store with the Store Managers and the Associates every day. But, of course, you’re not. Therein lies the difficulty!

Managing remotely requires you to be even better than you were when you were a top performing Store Manager. The difference…as we said…you aren’t there. In fact, it’s probably the single, biggest hurdle for any newly promoted District Manager to overcome.

But, even though you’re not there, you’re still accountable. Not being there is no excuse for non performance. No self-respecting DM or RM will even try to use absence as an excuse. Well…maybe once.

But they’ll soon find out that they’d have to claim that everything that goes wrong is because they weren’t there. You see what we mean…futile.

And it will sound downright silly! The District Manager or Region Manager is accountable for the group of stores (business units). S/he has to get the numbers and operate the stores effectively. That’s it!

Anyway, that’s naming the problem. What’s the solution?

That’s going to take a little more time. We can start by telling you that it’s all about relationships and leadership skills.

The single, most critical thing smart District Manager’s do to get results is….build strong relationships with their teams through excellence in their leadership skills and ability.

Retail Selling Skills & Customer Service Fundamentals YourTime Study Course

Retail Selling Skills & Customer Service Fundamentals YourTime Study Course

This is an excerpt from Retail Selling Skills & Customer Service Fundamentals YourTime Study Course: It appears that even a warm, friendly comment of gratitude will activate the obligation to reciprocate on the customer’s part.

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Real Life Study Shows:

A New York University conducted an experiment in a medium-sized electronics store. A subject entering the store was told in a warm and friendly manner: “Thank you for shopping here today. We appreciate having you as our customer.” As a control, the next shopper entering the store was not told anything.

The average amount of money spent by subjects who received the appreciatory comment was $408.03; the average amount spent by the 100 subjects who were not told anything was $240.54.

And it didn’t cost a penny to say Thank You!

Get your copy of Retail Selling Skills & Customer Service Fundamentals YourTime Study Course  today!

All the Success!

DMSRetail

PS. You can find numerous examples and real life solutions at the Retail District Management Workshop happening in San Diego – Join Us! 

 


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