Introduction to Retail Business Intelligence


Business Intelligence refers to the practice of making business acquire a better understanding of itself. Business Intelligence is about understanding the relationships between different aspects of your company so that you can guide the company towards specific goals like increasing market share and improving customer satisfaction.
Critical Information BI Enables includes: Customer and Market Potential Estimates, Customer and Market Profiles, Customer and Market Segmentation, Product/Service Needs Analysis, Advertising Mix Analysis, Store Network Optimization, Trade Area Analysis, Product/Service Potential among others.

We are doing a webinar about 1 hour long on Retail Business Intelligence on July 24th and July 31st. To make it convenient, we have chosen two time slots. You can find more information and registration details on the website: http://www.dmsretail.com/retailbusinessintelligence.htm

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1 Response to “Introduction to Retail Business Intelligence”


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