Re-Boot Your Retail Plan (Part 1)

Always make sure you have a Plan B.
Plan your work and work your plan!
Fail to plan, plan to fail!
If you don’t know where you’re going, any road will do.

All of these statements probably sound familiar…they’ve been around for many, many years. And, for good reason. They’re all true.

These statements can be applied to many different situations; many different endeavors.

We want to talk to you about planning your business and working that plan. Over the years, we’ve seen some really intelligent, enthusiastic and even really well financed individuals fail or, at least, fall short of their goals in their retail businesses due to lack of clarity in planning.
I’m not sure if it ever really was the case that you could open stores, buy merchandise and offer it for sale and expect to make lots of money. But, one thing is for sure, you can’t do it anymore.

No, today, you have to plan your way to success in retail. Every hour of every, single day.

We’re talking about the larger universe type of planning right through to the details. And, about a higher level of success than meeting some targets, now and then, and managing to keep the doors open.

The kind of planning that DMSRetail addresses has to do with real success; the stuff that really counts. The plans that are designed to make the cash register hum; to keep your customers coming back time after time. Loyal customers who like to spend money in your stores.

We’re talking about plans that, when meticulously designed and consistently followed, will quite literally, take your retail business to the next level.

DMSRetail’s Proprietary Performance Management Framework enlightens and excites even the most skeptical retailer. It assists retailers in developing their operating plan from the highest level right through to the most detailed level, and shows them how it all works. It’s not theoretical.

It’s action based and guaranteed to put more cash in the bank.

Sounds great, right?

But you might be wondering if it’s really necessary. Maybe you’re a ‘let’s just see how it goes’ kind of person and, hey, you’ve been doing fine so far, right? Or, have you?

You might think you’re way too busy just getting everything done to get involved in higher level, larger universe planning. Maybe you think it’s just kind of ‘airy-fairy’ stuff.

But, think about it. If you’re too busy to get involved in serious planning, then you’re not going to get high level results. You may get lucky for a while, but that luck will run out and you will need the plan to fall back on.

And, again, if you’re too busy to do the planning for your own retail business then who do you think is going to do it? Who would care more than you? Who would be more invested than you?

We’ve seen how retail business owners and executives react when they first understand – when it first dawns on them – how our Proprietary Performance Management Framework actually works. It’s a wonderful sight to see and very rewarding for DMSRetail Consultants. And, we’ve seen the results they get, also. Astounding.

Of course, planning isn’t everything. Executing the plan is huge and DMSRetail’s Proprietary Performance Management Framework deals with execution like no one else – it’s an integral part of the framework.

We’ll get to all of that in future emails. Watch for Part 2 in the series.

All the Success!
DMSRetail Team

PS: Just a reminder that The Retail Operations Management Workshop is being held in Miami on June 23-24-25, 2014 and in Dubai on August 10-11-12, 2014. Send an email to to request more information, or to register.


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