Firefighter Visits

Firefighter Store Visits.

You know…the visits where the Regional, District or Area Manager spends more time on the phone with others than they spend with the Store Manager and sales team of the store they’re in.

Firefighter Store Visits are NOT Productive Visits!
(Click here and learn how to avoid Firefighter Store Visits!)

Most career retail people have witnessed the ‘Crazed District Manager’ in action; always moving fast, talking to two and, sometimes, three people at a time and not making a lot of headway.

They’re always in a sweat and their briefcase is seriously overloaded…files and papers poking out all over the place.

Their hair is flying, they’re always checking their watch…and they almost trip over small children while rushing through the mall.

To the casual observer, this appears to be one very busy and productive individual. Well, maybe not so much but we’ll leave that for another day.

In any case, this is not the picture of the District, Regional or Area Manager who gets caught up in Firefighter Store Visits.

The ones we’re talking about are not moving too fast and they’re not crazed or confused. They’re pretty normal people, actually.

They don’t start out with the intention of ignoring the store they’re in, but somehow it always happens. And it frustrates them just as much as it frustrates the Store Manager.

But, there are problems everywhere, every day, every hour – urgent issues and problems and crises – that need the immediate attention of the District Manager…right?

The answer is:
No…not everywhere, not every day, not every hour.

to sign up for MAX ROI Store Visits
Online Workshop

September 17th and September 19th

Chances are really good that, barring some special event or major upheaval in the company, there aren’t all that many things happening that require the urgent and undivided attention of the RM or DM every hour of every day…everywhere.

Some, of course, but not that many.

There are situations that could be described as emergencies but many more that could be described as imagined emergencies and, worse, simply distractions.

The distinction depends on a few things.

One of those things is the management style of the District or Regional Manager and the expectations that have been set.

Some of those trying to get their attention could probably handle whatever it is on their own provided the RM or DM has given them the know-how and the authority to do so.

At DMSRetail, we’re strong advocates of true empowerment…which should not be confused with the old “empowerment for all” claim.

You might remember a time, just a few years ago, when every employee had to feel empowered. Courses were taught and every employee was strongly encouraged to be empowered.

If your employees weren’t empowered…well…you were just not running your company properly.

The only problem was that it was fake…disingenuous…artificial if you get my drift!

Every time a so-called empowered employee made a mistake, the wrath of some manager came down on them and taught them – very clearly – that they were not truly empowered.

Anyway, the point is that the position of Store Manager is an important one. It is a position that requires a truly empowered employee to make decisions, fix things that go wrong, drive the business with everything he’s got and, generally, look to their superior for support, some guidance, some professional development and a little help in removing obstacles to success.

Truly empowered employees do not call the boss every five minutes because there is no need to do so. When this employee calls, it’s understood that there’s a good reason for it.


Total: 6 HOURS

Tuesday, Sept. 17, 2019
3 Hour Session: 1 – 4 p.m. Eastern

Thursday, Sept. 19, 2019
3 Hour Session: 1 – 4 p.m. Eastern
(You get the presentation sent to your email whether
you attend or not.)

Conducting Informal and Formal Store Visits that Produce Winning Results Takes Know How!

If a Store Manager is new, they may need more guidance. Then again, they might be able to get that guidance from colleagues or, perhaps, a book. You never know.

Their immediate superior should not necessarily be the very first person to contact whenever something comes up. If they have taught their subordinates to contact them for every little thing, then they are always going to conduct Firefighter Store Visits.

RMs and DMs have to ensure all of their Store Managers understand what a crisis is so they can identify one when it occurs… and act accordingly.

Regional, District and Area Managers and anyone else who is responsible for managing a group of outlets must be disciplined and avoid distractions.

Firefighter Store Visits can be a thing of the past when you follow the MAX ROI Store Visit process.

Although the topics, details, specifics, time allotments and action plans will vary depending on what you need to accomplish…

The MAX ROI Store Visit process should be followed for  every… single… visit.

Sign up today!


Total: 6 HOURS

Tuesday, Sept. 17, 2019
3 Hour Session: 1 – 4 p.m. Eastern

Thursday, Sept. 19, 2019
3 Hour Session: 1 – 4 p.m. Eastern

(You get the presentation sent to your email whether
you attend or not.)

Conducting Informal and Formal Store Visits that Produce Winning Results Takes Know How!



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